Brand and press
Entrocha is an outdoor and off-road route app made in Colombia. A trocha is an unpaved backcountry road: that's where we go, on foot or on wheels.
The symbol
The trail winds up toward the mountains, with two tire tracks and a clay-colored sun. It works on foot or on wheels, and reads even at the smallest icon size.
Usage
- The name is Entrocha; the wordmark is lowercase: entrocha.
- Leave clear space around the lockup equal to half the symbol.
- On light backgrounds use the charcoal lockup; on dark backgrounds or photos, the light one.
- Don't recolor, distort or add effects to the symbol.
Colors
Musgo#2F6B3A
Brand and primary action
Musgo claro#6FBF7C
Moss in dark mode
Musgo profundo#1C4426
Ground, brand backgrounds
Arcilla#B8561F
Accent, details
Arcilla viva#E8843F
The sun in the symbol
Arena#F6F4EF
Light background
Arena camino#F3E9D2
The trail
Carbón#1B1F1C
Text
Text on sand and moss on white meet WCAG AA (4.5:1); the app's high-contrast themes meet AAA (7:1).
Typography
Headings and wordmark in Barlow (SIL Open Font License), inspired by highway signage. Body text in the system font: San Francisco on Apple devices.
